Shopify Australia has revolutionised the way businesses set up shop online, and its popularity is undeniable. However, with various plans and features, navigating the pricing structure can feel like venturing into uncharted territory. This comprehensive guide breaks down Shopify Australia pricing, helping you determine the perfect plan for your business needs and budget. Whether you’re looking to establish a thriving Shopify store or expand your existing Shopify AU presence, understanding the costs is crucial.
What is Shopify?
Shopify Australia is your one-stop shop for building and managing an online store. Think of it as your virtual storefront, accessible to customers worldwide, including those across Australia. Since it’s a hosted platform, you don’t need any technical expertise to get started.
Simply choose a plan,
Customise your Shopify store, and
Start selling!
Shopify Pricing Plans: A Plan for Every Budget
Shopify caters to businesses of all sizes, offering a range of plans with varying features and price points. Whether you’re a budding entrepreneur or an established brand, there’s a Shopify plan tailored to your specific requirements. This breakdown will help you find the best Shopify AU fit.
1. Basic Shopify ($56 AUD/month or $504 AUD annually)
The Basic Shopify plan is the perfect starting point for small businesses and startups. It provides all the essentials for building a fully functional online store, including:
- List as many products as you need, without restrictions, on your Shopify store.
- Process offline orders with ease, a useful feature for any AU business.
- Get 24/7 assistance whenever you need it via live chat, ensuring your Shopify operations run smoothly.
- Recover lost sales by automatically emailing customers who leave items in their cart, boosting your Shopify store’s revenue.
- Print shipping labels directly from your Shopify dashboard, simplifying fulfilment for your Shopify store.
- Offer promotions and incentives to boost sales on your Shopify Australia platform.
- Choose from a wide selection of themes to customise your Shopify store’s look and feel.
- Access Shopify’s integrated payment gateway and point-of-sale (POS) system – key tools for Australian businesses.
- Protect your business from fraudulent transactions, a critical aspect of running any Shopify Australia business.
2. Shopify ($149 AUD/month or $1368 AUD annually)
The Shopify plan builds upon the Basic plan, offering additional features and lower transaction fees, making it ideal for growing businesses. This is a great option for businesses expanding their Shopify Australia presence:
- Enjoy reduced transaction fees compared to the Basic plan, improving profitability for your Shopify store.
- Add up to five staff accounts to manage your Shopify store collaboratively.
- Offer more accurate shipping rates to your customers (requires an additional fee or annual billing), enhancing the customer experience for your Shopify store.
- Save on transaction costs when using external payment gateways.
- Gain deeper insights into your Shopify store’s performance with detailed reports.
3. Advanced Shopify ($575 AUD/month or $5172 AUD annually)
The Advanced Shopify plan is designed for high-volume businesses with significant monthly revenue. It offers advanced features and the lowest transaction fees among the core plans. This plan is ideal for established Australia businesses:
- Streamline your shipping process with advanced integrations – essential for scaling your operations.
- Benefit from the most competitive transaction fees offered by Shopify, maximising profits for your Shopify store.
- Access comprehensive reports to analyse your Shopify store’s performance in detail, a key factor for success in Shopify Australia.
- Cater to international customers with ease, expanding your Shopify AU market reach.
4. Shopify Plus (starts at $2,300 USD/month)
Shopify Plus is an enterprise-grade solution for high-volume businesses with complex needs. It provides all the features of the Advanced plan, plus:
- Customise the checkout experience to optimise conversions, a crucial element for high-performing stores.
- Automate tasks and processes with Shopify Flow, streamlining operations for large Shopify AU businesses.
- Sell to customers worldwide in their local currency and language, expanding your Shopify store’s global reach.
- Receive personalised support and onboarding assistance, a valuable asset for Shopify Plus users.
- Benefit from even lower transaction fees than the Advanced plan, maximising profitability for your Shopify store.
5. Shopify Starter ($7 AUD/month)
The Shopify Starter plan is the most affordable option, ideal for businesses looking to sell online without a full-fledged online store. It allows you to:
- Reach customers where they already are by allowing you to sell on social media and messaging apps.
- Use “buy buttons” to sell products on external platforms, increasing sales for your Shopify store.
- Control your products and orders from the Shopify dashboard, simplifying management for your business.
- Integrate an online store into your current website, a convenient option for your businesses.
| Feature | Basic Shopify | Shopify | Advanced Shopify | Shopify Plus |
| Price (AUD/month) | $52 | $149 | $575 | Starts at $2,300 USD |
| Staff Accounts | 2 | 5 | 15 | Unlimited |
| Transaction Fees | Online 1.75% + 30¢ AUD In Person 1.95% + 0¢ AUD Third-Party Transaction Fee 2% | Online 1.6% + 30¢ AUD In Person 1.85% + 0¢ AUD Third-Party Transaction Fee 1% | Online 1.4% + 30¢ AUD In Person 1.75% + 0¢ AUD Third-Party Transaction Fee 0.6% | Online Transactions 1.2% + AU$0.30 (Domestic) / 2.6% + AU$0.30 (International & AMEX) In-Store / POS Transactions 0.40% (Eftpos Debit) 0.75% (Visa & Mastercard Debit) 1.55% (Credit) Third-Party Transaction Fee 0.20% |
| Advanced Reports | No | Yes | Yes | Yes |
| Third-Party Calculated Shipping Rates | No | With annual plan or additional fee | Yes | Yes |
| Checkout Customisation | No | No | No | Yes |
| Dedicated Account Manager | No | No | No | Yes |
Additional Costs to Consider
While the monthly subscription fee covers the core features of your Shopify Australia store, there are some additional costs you might incur:
Domain Name
While Shopify offers a free “(yourstorename.myshopify.com)” domain, a custom domain name looks more professional and builds trust with customers. If you don’t already own a domain, you can purchase one through Shopify or a third-party provider for around $10-20 per year. By buying through Shopify, you’ll get access to features like email forwarding (e.g., info@yourstore.com), which can be handy for keeping your personal email address private.
Email Hosting
Although Shopify allows you to create forwarding email addresses, you might want a more robust email hosting solution. You can integrate third-party email hosting providers or use Shopify’s Hosted Email App for a seamless experience.
Apps
Shopify’s App Store offers a vast array of apps to enhance your store’s functionality. While some apps are free, many come with monthly or one-time fees. Costs can vary significantly, so it’s important to consider which apps are essential for your business needs and avoid overspending on unnecessary features.
Transaction Fees
Every time you make a sale through your Shopify store; you’ll incur transaction fees. These fees vary depending on your chosen plan and payment gateway. Using Shopify’s own payment gateway generally results in lower transaction fees compared to third-party providers.
Note: Familiarise yourself with the transaction fee structure for your chosen plan and payment gateway to avoid surprises.
Tips for Optimising Your Shopify Costs
Saving money on your Shopify plan is a smart move for any business. Here are some effective strategies to help you keep costs down:
Choose Annual Billing
If you’re in it for the long haul, consider switching to an annual plan. Shopify often offers significant discounts for upfront payments, potentially saving you up to 25% compared to monthly billing. This is a great option for established businesses or those confident in their long-term strategy.
Opt for Shopify Payments
Shopify Payments, their in-house payment gateway, often comes with lower transaction fees compared to third-party providers. It streamlines the checkout process and simplifies financial management.
Explore Free Apps
The Shopify App Store offers a wealth of free apps that can enhance your store’s functionality. From marketing tools to customer service solutions, there are plenty of free options to explore before investing in paid apps.
Optimise Your Store for Conversions
A well-optimised store can increase sales and reduce your reliance on paid advertising. Focus on improving your product descriptions, using high-quality images, and creating a user-friendly checkout experience. Higher conversion rates mean more revenue from the same amount of traffic.
Start with Free Design Options
New to Shopify or on a tight budget? Explore the selection of free themes and templates. While they might not have all the bells and whistles of paid options, they offer a solid foundation for a professional-looking store. They are also a great option for those who are less tech-savvy. Plus, they can be customised with your branding and products.
Regularly Review Your Expenses
Periodically review your Shopify expenses and identify any areas where you can cut back. Are you using all the features you’re paying for? Are there any apps you can eliminate? Regular reviews can help you stay on budget.
Negotiate with Suppliers and Service Providers
Don’t be afraid to negotiate with your suppliers and other service providers. Many are willing to offer discounts, especially to growing businesses. This can help you reduce costs across the board, not just on your Shopify plan.
Streamline Your Shopify Finances with Infinity22
Managing your Shopify Australia finances can be complex, but it doesn’t have to be. Infinity22 specialises in helping Australian businesses like yours navigate the financial side of e-commerce. From setting up your accounting system to providing ongoing support and insights, we’re here to help you make informed decisions and keep your business on track.
Contact Infinity22 today for a free consultation and let us help you achieve your Shopify Australia success!
